# SEO

SEO (Search Engine Optimization) is a set of techniques and strategies used to improve the visibility of a website in organic search engine results, such as those on Google.

On Craft, there are two ways to edit SEO:

# General SEO settings for the entire site

Go to Settings → Site and filling in the fields:

Title
Description
Image
Information (e.g., opening hours)

# Overriding the general SEO settings for individual pages

Go to Content → Pages selecting the page you want to customize, and navigating to the SEO tab, where you can add:

Title
Description
Image

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